UEFA's battle for it's brand

by François Gindrat, Legal Counsel, UEFA,
This second in a series of articles on intellectual property (IP) and sport outlines the approach used by the Union of European Football Associations (UEFA) to safeguard the IP rights with which it generates revenue that helps finance major sporting events and contributes to the long-term development of the sport.
Two red-letter days – May 19 and July 1 – are, no doubt, already marked in the calendars of soccer fans across the globe. On these dates, Europe’s top national soccer teams will lock horns in the match play finals of two of European football’s blue riband competitions - the UEFA Champions League and UEFA EURO 2012 respectively. This article considers how UEFA gores about protecting one of the world’s well-known brands
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